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История компании "Форд Мотор". От основания до наших дней Перейти к контенту
История Форда – это история великих свершений и громогласных падений. Эта статья познакомит вас с компанией, имя которой сегодня известно во всем мире.
Начать стоит с того, что компания Форд – второй по величине промышленный гигант в мире, которым управляет одна семья с самого основания. Уже более 110 лет, начиная с Генри Форда, компания не предала свои интересы и осталась в руках семьи своего отца-основателя.
Сегодня кратко, но по делу, о том как Форд пережил две великие войны, справился с кризисом Великой Депрессии и в итоге стал примером для всех автомобильных концернов мира.
Основание компании Форд Первый автомобиль, который сконструировал Генри Форд, увидел свет в 1896 году. Свое творение инженер назвал квадроциклом. Когда стало ясно, что за автомобилями будущее, Форд организовал собственное дело в Детройте, выкупив помещение под пока небольшую автомобильную компанию со своим именем на логотипе. Официально годом основания компании считается 1899 году. Однако по документам в компанию им. Генри Форда предприятие было реорганизовано только в 1901 году. Правда, владельцем своей же компании Форд пробыл недолго. Через год между Генри и его инвесторами случается несколько ссор, основанных на конфликте интересов. Форд покидает компанию с большой на то время суммой денег в кармане – около 900 долларов, а также сохранив права на использование своего имени в коммерческой деятельности.
Спустя какое-то время Форд решает возобновить свою работу над созданием автомобилей. Вместе со своим другом Александром Малкомсоном, инженер основывает новый проект – компанию “Форд и Малкомсон”. Совместная работа принесла плоды довольно быстро – первая машина на бумаге была готова уже через пару месяцев. Потребовалось дополнительное финансирование на заказ производства запчастей. Для этого партнеры обратились к Джону Грею, дяде Малкомсона, возглавлявшему в то время крупный банк. Грей выслушал предложение и согласился спонсировать дело Малкомсона и Форда, однако при условии, что их партнерская компания юридически объединится в полноценный общий концерн. Таким образом, с точки зрения законов финансового мира того времени, было намного проще привлечь новые инвестиции.
Таким образом в 1903 году и появился автомобильный промышленный гигант “Форд Мотор”. Всего у компании было 1000 акций, которыми владел стол инвесторов, состоящий из 12 человек. Интересно то, что компания была организована на благодатной почве, у Форда и Малкомнсона были отличные и даже революционные проекты новых автомобилей, поэтому дела у “Форд Мотор”, как только появились деньги, сразу же пошли в гору.
Правда, внутри компании царила напряженная обстановка. Форд и Малкомсон все чаще расходились в своем видении будущего компании. Между ними началась серьезная борьба в правлении. В итоге, решающим голосом стало слово Грей, который выбрал сторону Форда, отстранив от реальной власти в совете директоров своего племянника Малкомсона. В ходе договоренностей, контрольный пакет акций отходил к Форду. Планировалось, что Форд и Грей будут управлять компанией на двоих. Форд будет отвечать за инженерную часть работы, а Грей обеспечит приток новых инвестиций. Однако в 1906 году Джон внезапно умирает, оставив Форда буквально единоличным президентом компании.
Начальная история компании “Форд Мотор” показывает, что несмотря на рыночный успех, компания, как часто бывает, в начале своего пути переживала довольно тяжелые времена, связанные с непониманием того, как развивать концерн и какие основные цели в будущем. Однако, после вышеописанных проблем, внутри правления наконец-то наступило долгожданное взаимопонимание.
Первые автомобили “Форд Мотор” Первую модель с маркировкой “А”, Форд выпустил в 1903 году. До какого-то времени в компании было принято решение называть свои новые автомобили в хронологическом порядке от “A” до “Z”. таким образом должна была подчеркиваться эволюция машин Форда.
Вплоть до Форда модели “К” особых прорывов на рынке не было. Модель “К” стал первым автомобилем с шестью цилиндрами, полностью спроектированным в компании Форда. Несмотря на то, что шестициллиндровые двигатели уже были на рынке, Джентльменский родстер, как называли модель в ходе рекламной кампании, оказался лучше всех своих конкурентов буквально во всем. Правда, и цена была выше. За новенькую машину просили 2800 долларов, что на 800 долларов больше стоимости ближайшего конкурента – Enger 600.
В 1908 на рынок вышла модель Форда “Т”. Стоит отметить, что производственные мощности компании в то время были достаточно низкими. Фабрика в Детройте производила всего 5-6 автомобилей в день. Однако, новое творение Форда стало настоящим хитом на рынке. За “Т”-шкой вставали в очереди. Это был лучший автомобиль 1908 года. Поэтому компании, получивший неплохие прибыли, чтобы удовлетворить спрос, пришлось запускать новый завод, втрое больше прежнего. А уже в 1913 году благодаря разработке собственной сборочной линии, Форд стал собирать один автомобиль всего за 3 часа (а ближайшие годы время сборки сократиться всего до часа), а не за 12, как было раньше.
В августе 1914 года компания объявил о 300 000 проданных автомобилей за году. В 1915 году число вырастет до полумиллиона. К 1920 году Форд представит беспрецедентную статистику – 1 000 000 собранных и поставленных на рынок машин в год.
Также стоит отметить, что зоны продаж Форда не были сосредоточены исключительно в США. Еще в 1904 году была основана дочерняя компания “Форд Канада”. Но, на этом зарубежная экспансия приутихла вплоть до 1911 года, когда производство открылось сначала в Ирландии и Англии, а после, начиная с 1917 года, и по всей Европе, включая Францию, германию и Данию. Также филиалы появились в Южной Америке, Японии, ЮАР и даже Австралии.
В 1920 году, согласно официальным отчетам, Форд производил около половины всего автомобильного рынка в США, и чуть менее 40% всех машин на территории Великобритании.
История “Форд Мотор” во время Первой мировой войны Большое количество производителей, не только автомобильных, были сильно задеты Первой мировой войной. В 1915 году, Генри Форд в составе большой делегации даже отправился в Европу, чтобы попытаться предотвратить нарастание военного конфликта. Сама эта поездка принесла Форду большою популярность. Однако, разговорами в той ситуации было уже не помочь. Война началась. Перед различными крупными компаниями, на которых держались отрасли, а иногда и целые экономики стран, встал выбор – отстраниться или работать на свое государство, не покладая рук. Форд выбрал второе. В итоге, уже известный автомобиль марки “Т” стал основным легковым видом транспорта для союзных войск. Не только в качестве обычных машин, но и как основа для новейшей военной техники, например, танка Форд М1918.
Война Форда и Додж Бразерс А пока в мире бушевала реальная война, сражение началось и на управленческих фронтах компании. Дело в том, что значительно нарастив продажи, Форд к 1916 году имел около шестидесяти миллионов долларов профицита. Генри решил направить эти деньги в строительство новых заводов, посчитав, что лишь часть средств стоит отдать акционерам в качестве регулярных выплат. Идея была проста – нарастить производство, нанять больше людей, но при этом снизить цены на автомобили.
Такое решение вызвало серьезный отпор со стороны Додж Бразерс – самых крупных акционеров Форда, которые не были членами его семьи. Решить вопрос мирно не удалось. В 1917 году начался суд по делу Додж против Форда. Суд встал на сторону братьев Додж. Форд, в свою очередь, обязался выплатить своим акционерам около двадцати миллионов долларов. Однако сдаваться Генри не собирался, но и Верховный Суд штата Мичиган отклонил апелляцию в 1919 году.
После такого удара по своим позициям в компании, Форд решает исключить что-то похожее в будущем и выкупает всех акционеров концерна, получив над ним полный контроль. Так, в 1919 году у Генри Форда в руках оказалось дело ценою в 125 000 000 долларов США.
Компания Форда и Великая Депрессия Но надвигалась проблема, не менее серьезная, чем война. Великую Депрессию не ждал никто. Уолл-Стрит обрушилась, приведя к колоссальному финансовому кризису в США. Форд был вынужден уволить множество работников, чем вызвал негативную реакцию общественности. К тому же, Генри не скупился на речи о том, что безработным нужно прикладывать больше усилий, чтобы кормить свои семьи. Учитывая плачевную ситуацию на рынке труда, такие заявления Форда очень плохо влияли на его репутацию.
Рабочий класс не заставил себя ждать. 7 марта 1932 года был объявлен Мартовский марш злости. Около пяти тысяч рабочих вышли на демонстрацию у завода Форд Ривер Руж, чтобы доставить свою петицию непосредственно Форду. Акцию протеста разогнали дубинками, водой и слезоточивым газом. Далее в дело пошло огнестрельное оружие. Погибли пять рабочих. На имени Генри Форда осталось несмываемое пятно, которое, несмотря на все достижения семьи, не забыто профсоюзами до сих пор.
Отношения “Форд Мотор” и СССР Отдельного внимания заслуживает история отношений Форда и Советского союза.
С 1929 года между компанией и СССР действовал договор, согласно которому, правительство Советского Союза закупало у Форда готовые автомобили и запчасти к ним на сумму более 13 000 000 долларов ежегодно. За это “Форд Мотор” обеспечивала тех.обслуживание купленных автомобилей на постоянной основе вплоть до 1938 года.
В то время в СССР также на контактных условиях с Фордом отправилось большое количество американских рабочих, чтобы помогать советским инженерам осваивать технологии собственной компании. Благодаря сотрудничеству появился Горьковский автозавод, который запустился в 1932 году. После того, как завод достроили, почти все американцы вернулись на свои рабочие места в США. К сожалению, не все. Те, кто остался, вскоре оказались репрессированными во время террора против “внутренних врагов”, организованного Сталинским режимом.
Горьковский завод специализировался на производстве автомобилей ГАЗ-А и ГАЗ-АА, которые были почти точной копией модели Форда “А”. Обе машины использовались преимущественно в советской армии.
История Форда во время Второй мировой войны Генри Форд, уже переживший Первую мировую войну, не изменял своим принципам. Он был пацифистом. К тому же, война не была ему на руку – в Германии находился один из крупнейших европейских заводов компании. И сначала отношения Форда и Германии были довольно теплыми. Компания даже уволила главу завода, которого правительство Третьего Рейха заподозрило в родстве с евреями. Сам Генри был осужден общественностью за это, однако тогда, до войны, этому не придали большого значения.
Чуть позже Форд был удостоен ордена Большого Креста, чем только укрепил мнение людей в том, что он поддерживает антисемитские настроения Гитлера. Но, угроза войны нарастала все больше. Чтобы обезопасить свою репутацию, Генри наложил вето на военную помощь Германии. Чуть позже он представил указ президента компании о том, что “Форд Мотор” не собирается изготавливать детали или двигатели для военных целей даже для помощь союзным войскам. Таким образом пытаясь вообще обойти конфликт стороной.
Все поменял Перл-Харбор. Компания “Форд Мотор” ввязалась во Вторую мировую войну, сделав великий вклад в победу над нацистами. По итогу было произведено почти четыреста тысяч танков и грузовых автомобилей для нужд армии, 30 000 двигателей для самолетов, столько же джипов и около миллиона деталей.
Интересно, что когда война была окончена, многие, кто работал на Форда в Германии, остались при своих должностях. Однако новый завод для них был построен уже на территории Англии, в Манчестере.
Смерть Форда и дела компании “Форд Мотор” в послевоенное время Генри Форд, ставший практически отцом-основателем автомобилестроения, умер 7 апреля 1947 года. Его смерть оплакивали миллионы людей, связанных с его делом и использующих его автомобили. Пост президента компании занял Генри Форд II.
Оправившись от смерти старшего Форда и войны, концерн вновь начал завоевывать лидерство на гражданском автомобильном рынке. Появились новые модели. В 1855 году на рынок вышла Thunderbird, а в 1958 Edsel. Однако, если первая из новых машин оказалась популярной, то вот выпуск Edsel отменили уже через два года. В 1964 году Форд представили успешную модель Мустанг. А за два года до этого британский филиал компании разработал и начал продавать Кортину.
В 1965 году компания предоставила финансовый отчет, согласно которому годовые продажи автомобилей только в США превысили 2 000 000 единиц. Этот же год стал знаковым в виду того, что был выпущен Форд Транзит. Через пять лет появится Маверик и третье поколение Кортины. Хорошие прибыли принесла и вторая модель Мустанга, появившаяся на рынке в 1974 году.
Форд Фиеста и поглощение других компаний Завоевав весь мир, “Форд Мотор” сделал это вновь в 1976 году, представив публике Форд Фиеста. Уже через два года Фиеста оказалась на территории США в общем пользовании. Однако, первая модель Фиеста, несмотря на популярность у водителей, продержалась на рынке недолго – до 1981 года.
Накапливая капиталы, Форд начинает задумываться о расширении производства, путем покупки других компаний. В 1979 году Форд становится акционером Мазды, получив около 25% активов концерна. Чуть позже доля акций увеличится почти вдвое.
В 1987 году Форд полностью выкупает акции Астон Мартин. Сразу после этого умирает Генри Форд II. Однако это никак не сказывается на успешной работе компании. Через два года будет куплен Ягуар. Также 1989 год становится возвращением Фиесты, которая окончательно становится легендарным автомобилем в своем классе – всего за полтора года будет продано более одного миллиона автомобилей.
Новейшая история компании “Форд Мотор” Форд остается одним из крупнейших автомобильных концернов мира, имеющих хорошую репутацию. Однако, расширению, кажется, приходит конец. Наоборот, “Форд Мотор” начинает избавляться от купленных ранее активов. Так, в 2007 году Форд продал Астон Мартин, а через год из под крыла компании вышли Лэнд Ровер и Ягуар. Связано это было с огромными финансовыми потерями 2006 года, когда компания потеряла почти тринадцать миллиардов долларов.
Однако, Форд вновь твердо стоит на ногах, выпуская новые модели своей классики и проектируя автомобили будущего. Остается только ждать, чем еще сможет удивить автомобильный гигант, переживший крупнейшие мировые и торговые войны, кризисы и бесконечную борьбу с изменениями, которые диктует 21 век.
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